Membership Development Executive
Chartered Institute – Membership Body
Basic Salary Up to £30,000 dependant on experience with Training, Pension, Sick Leave, Holiday and Social Activities
Permanent, Full Time
My client a well-respected and leading chartered institute based in South London is currently looking for a Membership Development Executive.
This is a business development/ account management role with the key objectives to recruit new and retain existing members. To represent the institute to external audiences, in particular the regions, Companies, Colleges and Universities informing them of the benefits and value of membership. To engage with internal and external stakeholders to ensure the Membership Development Strategy and growth is at the forefront of the Institution’s activities.
Play a key role in developing and delivering the team’s annual programme of membership briefing/workshop sessions (presentations via PowerPoint) in the UK/Ireland regions and identify opportunities for upgrading existing and new members into other grades of membership.
Deliver membership briefings/workshops via Webinar for UK and overseas markets.
Systematically and regularly follow up, engage and convert leads into membership via phone campaigns and email. Contribute to membership marketing and research campaigns.
Provide information and guidance to prospective members and enquirers by telephone and email.
Promote the routes to professional registration to existing non-registrants and non-members.
Promote Fellowship to existing members who may be eligible to upgrade.
Visit colleges and universities, promoting student membership as well as corporate grades.
Maintain and develop overall team relationships with colleges and universities with the intention to establish key contacts and generate leads into entry and corporate grades of membership.
Proactively seek opportunities to promote,recruit new members through contact with key employers in the industry, and conduct company presentations.
Generate leads from existing employer relationships and convert them into membership
Recruit new members and identify further recruitment opportunities through attendance of relevant events, exhibitions, Societies, Group and Regional meetings and training events.
Work with the marketing department to develop and implement recruitment and retention campaigns and promoting the benefits of membership particularly focusing on regional campaigns.
Develop and provide clear, consistent messages and guidance information on the benefits and routes to membership to disseminate through a variety of mediums and events such the website, briefing events and exhibitions as well as universities/colleges and through social media platforms.
Update and maintain the membership pages of the website and regularly contribute to the Journal and E-News promoting regional membership activities.
Record all activity on the CRM database including inputting potential members’ information. Selecting members who are likely to upgrade and monitor existing member data for follow up actions and to produce statistics and progress reports on membership growth and retention.
Record and monitor the results of recruitment and retention activities to provide progress against targets.
Assist in the processing of membership applications
Key Experience Required
Excellent verbal and written communication skills.
Experience of presenting PowerPoint presentations at events.
Experience and proven record of successfully converting and generating leads
Strong presentation and interpersonal skills, adept at working with people at all levels in a range of organisations
Energetic, imaginative, enthusiastic and self-motivated.
Systematic and self-motivated, focused on results
Professional manner and attitude.
Able to remain calm under pressure and to easily adapt to change
Good knowledge of Microsoft Office, CRM systems and web applications i.e. content management, E-surveys
Experience of implementing membership/business development plans and strategies, ideally gained in a professional membership organisation
Experience of delivering marketing campaigns.
Experience of achieving member/client acquisition and retention targets
Experience of working in a professional membership organisation
To apply to this role please send your CV
Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.
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